tough decisions in life

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a little resume

I have studied to be a graphic designer, that led to a degree back in 1991. I have worked in several pre-press studio’s and a packaging design agency before starting my own company, not in graphic design but in 3D rendering services. I was rather successful, with clients such as product developing companies Barco, Melexis, SAS winches, Duco, Marketing agencies, artists such as Mark Manders, André Rieu, next to a lot of architects and project developers.

I loved being on the front edge of new products, developments, technologies, events, and being able to provide marketing material for these customers. I did this on my own, and home based. Very convenient, but in the end also very lonely as a job. Orders were sent by email, some explanation on the phone if necessary, and finished jobs were sent out by email as well, or by means of online data transfer sites like wetransfer. This meant that in the following years, I had no social contacts anymore. I went looking for a solution, and this showed up in photography. I had started a weekend class in photography when I had just left my studies, but never finished it. Honestly because I was a bit discontent about the chemicals being poured down the drain. (talking about film photography at that time)

But I never really quit photography, and with every job change, I looked for a job related to photography in some way. This has made me decide back in 2009-2010 that I wanted to pick up classes again to further build my photography skills.

I could do some exams to skip some classes, as I was familiar with photography basics (from the two years I did previously) and with retouching (from my graphics background) and I sped up the process by taking two classes at a time. Very soon I could enrol a job into teaching Adobe Lightroom in the same institution I was following my own finishing classes. A kind of a strange situation but it turned out well as most of the students I gave classes to didn’t even realise I hadn’t finished my studies yet.

At the same time I started following classes again I also started portraying women, which led to the portfolio you can see on this website. This started as being very occasionally, but I got more and more into it, and tried to use every free moment of time to get a shoot planned.

Very soon I had a larger amount of classes to teach, and I tried being more selective in my clients/jobs in my self owned business, but nevertheless I worked like 4/5 in teaching classes 3/5 in doing 3D rendering jobs and 1/5 self organised photography shoots.

Too much indeed, so last year in november I announced to all my clients for 3D rendering that I would finish this service, look for somebody interested in acquiring the client base, and only do photography jobs from 2017. I found nobody interested so I had to disappoint some of my customers for sure, some still are customers for photography services, one is hard to convince and stubborn in still giving me 3D rendering jobs. I announced yesterday that I will no longer be of service from 2018 on.

why tough decisions, well, 3D rendering services have long been a good source of income to me, and they still were in 2017, it has paid my photography investments in material, exhibition prints, workshop costs, … photography has grown slightly but not enough to compensate, since I have not enough time to really build up this service due to a lack of time.

This comes down to cutting one safety line before you have another one :/ … of course I have my classes that serve as a stable base income, but they are by far not ‘wealthy paid’ and getting noticed with my photography has proven to be a long and difficult process. I have had a good exhibit with some book sales and some large format print sales, just enough to compensate for the costs made (printing material, giving everybody a drink, making some new large format prints for the exhibit, …).

I would like to invest more time in artistic researches and getting further in analog photography. I am currently investigating the options for working on 4×5 inch format, requiring a large format camera and the need for development in house (till now I had my 120 roll film developed by a lab, but 4×5 film sheet lab development is out of budget)

A whole lot of words to explain why posting rate has dropped a little the last months.

Things should take up again when I finished my last 3D rendering job 🙂 if someone is interested in my earlier client base, just give me a call. The website is here: www.renderhouse.eu

Can’t post without an image, you will understand why photography is so much more pleasant than 3D, it is working with people rather than pixels :

 

 

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